The real work.
Worth watching.
There’s a story happening in your business every day. We capture it, shape the edit and give it somewhere to go.
Plan your productionSee the finished filmsOne shoot.
More ways to show up.
Production days and final deliverables are agreed around your business.
From the job site to the next customer.
The preparation. The pour. The finished project. Our content work makes the process visible and gives the people behind the business a voice.
- The people behind the work
- A process worth showing
- Finished edits with a purpose
Each content day produces four ad variations and six content pieces. Two shoots give you three posts and two ad variations a week across four weeks.
Real businesses.
Something worth seeing.
Different services. Different stories. Finished content made from the work and the people behind it.
Get inside the process.
Make the expertise useful.
Two content days. A month in motion.
Watch the work move from the shoot to the edit, then onto your company calendar. Each shoot gives you four ad variations and six content pieces. Two shoots fill four weeks with three posts and two ad variations a week.
From your job site.
To their next scroll.
The people behind it.
Every week: 3 posts + 2 ad variations
- 1
POSTMeet the crew · week 1 - 2
ADAd variation 1 - 3
POSTInside the process · week 1 - 4
ADAd variation 2 - 5
POSTBefore the first truck · week 1 - 6
- 7
- 8
POSTProgress on site · week 2 - 9
ADAd variation 3 - 10
POSTA closer look · week 2 - 11
ADAd variation 4 - 12
POSTFrom above · week 2 - 13
- 14
- 15
POSTMeet the crew · week 3 - 16
ADAd variation 5 - 17
POSTInside the process · week 3 - 18
ADAd variation 6 - 19
POSTBefore the first truck · week 3 - 20
- 21
- 22
POSTProgress on site · week 4 - 23
ADAd variation 7 - 24
POSTA closer look · week 4 - 25
ADAd variation 8 - 26
POSTFrom above · week 4 - 27
- 28
Example monthly plan using actual E&C footage. Your production days and deliverables are agreed around your business.
Show the real business
Give each edit a purpose
Make the next step clear
Same business.
A different reason to stop.
One story explains the work. Another gives someone a reason to choose you. Our production team builds the edit around its job.
Show how it’s done.
The crew. The preparation. The work that makes the result possible.
Make the case for your team.
A clear message, real expertise and a reason to start a conversation.
You do the work.We make the story visible.
Your next month of content is already taking shape on the job, in the showroom and in the questions your team answers. We turn those real moments into purposeful finished edits.
Make your people and expertise familiar.
Customers can see how the work happens and hear from the team behind it. The content gives them a way to get to know the business before the first conversation.
Keep production from taking over your week.
A planned content day gives filming a clear place in the schedule. We arrive knowing the stories, people and coverage we need, then handle the editing that turns footage into useful content.
Give each finished edit a role.
Ads introduce a focused offer. Social posts show the process, answer a question or bring a project to life. The mix keeps the calendar connected to the services you want to grow.
Ad variations
A focused offer. Different ways to introduce it.
Content pieces
Your people, process and projects in the calendar.
One planned shoot.A lot of useful stories.
Every content day is built around what the business can genuinely show and what a future customer needs to understand.
Choose the stories before the cameras arrive.
We agree the services, projects and customer questions to cover. We plan the people, locations and moments that will make those stories clear.
A focused shoot plan around your business.
Give the shoot a story.
- The message
- The service or customer question to explain
- The people
- The voices and expertise to put on camera
- The coverage
- The location, work and details that support it
Film the people and the work in context.
We capture the conversation, the useful details and the process on location. The coverage is planned to support the finished stories, not just fill a folder with footage.
The ingredients for purposeful edits.
Give each story its opening and destination.
We shape the sequence, sound, color and typography around the message. Captions and a clear ending help the content work in the places people actually watch.
Four ad variations and six content pieces per shoot.
A real process, made into a story someone can watch.
Turn the deliverables into a month that makes sense.
With two shoots, the four-week plan contains twelve posts and eight ad variations. That is three posts and two ad variations per week, planned around the agreed channels and scope.
A complete monthly content rhythm.
The work.
From their side.
Different businesses. Different priorities. Hear what working with Propel has meant for the people behind them.
Find your
North Star.
A free conversation. A practical plan. Yours to use.

