01 / The gap
“We do
it all.”
A service list without useful answers.
A page can say “patios and landscaping” without helping someone understand standing water, project preparation or what to ask before an estimate.
AI search visibility
When they ask AI,does your business come up?
Customers ask questions long before they ask for a quote. Help them discover your expertise with clear service explanations, real project evidence and a website search tools can access.
Free call + an action plan you can keep.Google AI ModeChatGPTClaude
JAI ModeAllImagesMaps
What’s on your mind?
Search
01 / A different place to be discoveredShow up on
Show up on
AI Mode.
Connect a local question with useful service information and real project context.
JAI ModeAllImagesMaps
What’s on your mind?
Search
02 / A different place to be discoveredShow up on
Show up on
ChatGPT.
Answer the questions customers ask before they know which business to call.
What can I help with?
Search
03 / A different place to be discoveredShow up on
Show up on
Claude.
Make your expertise easy to understand when someone is comparing their options.
Where should we begin?
Search
They have
a question.
Will they
find you?
A potential customer is asking AI what to do, what to look for and who might help. If your expertise is hard to find, your business can miss that first introduction.
The buying decision starts before the call.01
“What is causing
this problem?”
02
“What are
my options?”
03
“Who can
help me?”
What gets missed
Being online
is only the beginning.
A search service needs something useful to work with. These three gaps leave the person’s actual question open.
02 / The gap
“Quality.
Service.
Trust.”
The same generic claims as everyone else.
“Quality work” and “great service” leave out the experience, project detail and practical guidance that make your business worth considering.
03 / The gap
Good work.
No way
to find it.
Good information that is hard to reach.
Important details may be buried in images, disconnected from the relevant service or unavailable to search crawlers. A useful explanation needs an accessible home.
Make your expertise
part of the answer.
Useful answers. Real experience. A clear connection to your business. Here is what that work looks like.
Listen
Start with the questions you hear every week.
The best raw material is already in your business: estimate conversations, recurring concerns and the things customers misunderstand. We identify the questions worth answering in your own voice.
Give the service a useful home.
“Why does my patio hold water?”
Start with what is happening on the property.
A useful explanation can describe the questions a contractor should investigate: where the water comes from, how the surface falls and where water can safely go. That helps the homeowner understand why a site assessment matters.
What we put in place
- Customer questions
- Your specialist knowledge
- The decision before the inquiry
Explain
Publish the details only your business can add.
We turn your knowledge into useful explanations, supported by relevant work and clearly identified business information. Each page should leave the person better informed than when they arrived.
Let the project explain the expertise.
“What should I ask before replacing a driveway?”
Make the decisions before the quote easier to understand.
Explain how you discuss the existing surface, property access, drainage, preparation and the way the driveway will be used. The value comes from your experience and the details you can stand behind.
What we put in place
- Clear, specific explanations
- Original project evidence
- An identifiable business behind the answer
Connect
Make that information reachable and connected.
We review whether important pages can be discovered, crawled and understood. Related services and projects need useful links, and the next step should make sense to the person reading.
Connect the answer to real work.
“Can I see work like the project I have in mind?”
Put the explanation beside something real.
Give a project context: what the customer needed, what the scope involved and what your team did. Connect that evidence to the relevant service so someone can explore the work and take the next step.
What we put in place
- Crawl and indexing checks
- Important information available as text
- Connected services, evidence and inquiries
Learn where the information is being discovered.
We review available visibility and referral information, revisit the questions that matter and improve the material behind your presence. Each platform chooses its own answers and sources.
- Available discovery and referral reporting
- Relevant questions to revisit
- Useful updates as the business develops
Discover
Where did someone
find the business?
Understand
What did they
still need to know?
Improve
Make the answer
more useful.
Access is a foundation. Each platform decides what to show.
Google AI Mode uses the same search foundations: supporting pages need to be indexed and eligible for snippets. ChatGPT and Claude have their own search crawlers. We check access and strengthen the content; no platform placement or citation is guaranteed.
Real clients. In their words.The work.
The work.
From their side.
Different businesses. Different priorities. Hear what working with Propel has meant for the people behind them.
Alejandro & BernardoOwners, The Lawn Mower Boys
“super friendly and easy to communicate with.”
A client’s experience
The systems behind their campaigns, brought together.
Alejandro and Bernardo describe having their ad systems, funnels and campaigns set up, with a team that listens and stays easy to reach.
Campaign setupFunnels & systemsCommunication
Before we talk
Get my North Star Plan Questions about AI search.
What do AISO and GEO mean?
They are terms used for work aimed at visibility in AI-powered search and answers. Our scope is concrete: explain your services and expertise clearly, make the website accessible, connect relevant information and review the available evidence.
Does Google AI search need a separate website or special file?
Google says its AI features do not require a special AI file, new markup or separate optimization requirements. A page must be indexed and eligible for a search snippet to qualify as a supporting link. Eligibility still does not guarantee that it will appear.
Is this just adding an FAQ to every page?
No. A short answer only helps when it resolves a real question. Some topics belong within a service explanation or project story; others need a fuller guide. We choose the format around what the customer needs to understand.
Can you guarantee a mention in AI Mode, AI Overviews or another AI tool?
No. Each platform chooses its own sources and answers, and those can change. We can improve the material your business publishes and review observed visibility; we cannot sell a guaranteed placement.
How will we know whether the work is helping?
We review the search and referral information available to your business alongside relevant website visits and inquiries. An observed mention is one signal, not complete attribution. We agree which questions, services and business actions matter before reviewing progress.
Does this replace SEO or include a website?
AI-search visibility is part of a connected search presence. Your website build is included with our ongoing combined SEO, Google Business Profile and AI-search program, with the scope agreed before work begins.
What should we bring to the conversation?
Bring a few questions customers ask before hiring you, the website pages that currently answer them and project examples you can discuss accurately. Those details help us choose what to improve first.
Find your
North Star.
A free conversation. A practical plan. Yours to use.